Conversion Tracking

Marketing session topic. Watch: https://streamyard.com/pgbzi3wfzw53

Okay, so the first thing that we need to look at is conversion tracking on the websites. The one thing to think about on O&D Match is there's two websites. So there's O&D Match, and then there's also app.ondmatch.com. And so there's different type of actions that we can be tracking when we're converting. But the main ones is when people go to landing pages, they're trying to make sure that they go through that landing page and the page they land on after that is the one that should be used for the conversion tracking, right? So right now we want to focus on the ones for O-D match and get those logged on with the forms that are used. So for example, if somebody is going to the home page, And it's like, get your free score. And then, uh, see how it claimed my founders rate. This, whatever this is, should be like a conversion and stuff like that. That's probably how it should be, should be looked at. And then maybe it'd be like the Stripe web hook too, uh, that gets them to, uh, to pay for that. All right. So just go ahead and figure out what's the best way that the page after this, when they're signing up is the one that's being used to do the conversion tracking. And as you're going through pages and we're making the new pages that we're talking about, that's what we need. The conversion tracking set up, whether it be from the page after somebody pays or the form submission, things like that. All right. So that's the one we're doing for conversion tracking and why that's so important because right now, And our ads, I don't think it's really, I think one thing got converted, but I'm not sure that it's set up correctly on these ads. So we've had a lot of impressions, not a lot of clicks. It's very inexpensive, but we can't tell if the conversion tracking is going correctly.